I promised way back in Part One that as an SEO or a webmaster looking to market your website, you don't need to create the next big Web 2.0 phenomenon. That's true, but you may want to consider creating your own social network. While this might not be feasible or even useful for everyone, it is something that you should think about. Would your own social network be of benefit to you? Businesses jumped on the blogging bandwagon when they realized that it could help them communicate with their users. Websites added forums to their sites to increase visits, and foster a sense of community. Perhaps your site could benefit from its own social network. If you think it might, here are a few places that could help you get your network up and running without having to reinvent the wheel (and without having to hire a team of designers and programmers).
Snapp
Sparta Social Networks
Social Platform
Alstrasoft efriends
Buddy Zone
Intro Networks
That's it for now. I hope I've encouraged you to spend a little time thinking about new ways that you can garner traffic, getting in sync with other users, as well as gaining links and revenue by making use of the evolution of Web 2.0.