Both regionalized queries and global queries will deliver localized results in a variety of different formats, but they are localized nonetheless. So when it comes to optimizing for and navigating the local search space, how is one to distinguish the difference between a search like “flowers” and a search like “flowers Boston?”…
Tag: theory
What happens when links don’t matter anymore? [SEO Theory]
When it’s much easier to simply post a link to Facebook than it is to blog about a photo or video or interesting article, will the search engines see this as a critical time to shift the way they rank websites and will social interaction suddenly become the “go to” for higher rankings?…
Predictive & Contextual Search: Help Google Answer Unasked Questions (& Increase Your Traffic)
What goes before the search result is the search. What comes after the search result — is more searches….
How to Identify High Quality Websites
According to Google it’s all about quality and high quality. Yet so-called quality sites get hit by search engine updates all the time.
So what really constitutes a quality website?…
How Google Plus Works For Ranking [SEO Theory]
How can Google find meaning in a signal so easily manipulated as their Google One button?…
What Google Knows (That You Don’t)
What Google might know about your site and how it might use it to rank your site … or someone else’s…