You and your brand are almost the same. And you? You are a brand itself. Apply these personal branding strategies to gain authority….
Tag: SEO
Interview with Sagar Kamdar, Google’s Director of Product Management on Search [Full Version]
Full transcript of the interview with Sagar Kamdar, the Google engineer on the Authorship program….
Link Building for Real Content
The dust appears to have settled on Google’s recent updates and the SEO world seems to be accepting that things…
12 Internal Linking Best Practices
Before I get into best practices for internal linking I’d like to lay some groundwork on what internal linking is,…
Trust: The Universal Search Engine Marketing Key
Earning and keeping your visitors trust should be the starting point for every single search engine marketing campaign. You have probably heard of on-page SEO and off-page SEO at some point, but have you ever heard of on-page trust and off-page trust?…
The Exact Match Domain Update Hardly Hurts
Yes, you read that correctly. Despite all the fancy charts above and the dips in the exact match signal, Rob Woods is saying that it hasn’t had much of an impact. Let’s rework those charts….
Breakdown of the Working Hours of an SEO professional
So what does the workday of an SEO professional look like — and how would it best be organized?…
Practical SEO Truths We All Seem to Forget
Have you ever, even for a moment, forgotten about people when you were working on a campaign?
I know, I know. You don’t want to admit it, but you know it’s happened….
How Bad Content Is Ruining SEO
For marketers and SEO people, duplicative, badly-written content is hurting us, because it makes it more difficult for our audience to see the good stuff (ours, of course). So here’s a list of what-not-to-do that I, on behalf of all of us, am pleading you to follow….
Kickstart your Competitor Analysis
For any business online, ranking for the terms that drive traffic to products that sell is just the first half of the battle. Ensuring you keep that valuable search traffic is just as important. Competitor analysis is a vital part of any ongoing optimization plan, especially if you rely on traffic from sought after search terms….