SEM Archives - Search Engine People Blog

You Need Inbound in your Search Marketing

August 15th, 2013 | by Anthony Contoleon

There are a number of very good reasons why Search Marketing is practically made for inbound marketing. For a start,…

He Said, She Said: Avoiding the SEO Cowboys [How To Choose An SEO Company]

October 6th, 2011 | by Wayne Barker

When we get work undertaken for things we don’t understand we often have to cross our fingers and hope that the judgments are right. Choosing an SEO company can be tough for any business and the fact that the business is chock full of snake oil SEO makes it difficult for even the most astute of businesses to be confident in the decisions they make when choosing a provider….

What’s the relationship between SEM, PPC, and SEO?

August 15th, 2011 | by David Bain

What’s the relationship between search engine marketing, search engine advertising and search engine optimization?…

3 Practical AdWords Strategies for Mature PPC Campaigns

July 25th, 2011 | by Alan Mitchell

Take your Adwords campaign to the next level….

Use Google Analytics to Develop Social Media Strategy

April 6th, 2011 | by Jacob Varghese

Looking to phase a social media campaign into your marketing mix or trying to scale up your existing campaign?

If your site has been around for a while, chances are that you are already keeping an eye on data coming in from Google analytics. This historical data can help lay down basic targets for your future campaigns that include social media efforts….