So, you get a call from a local pizza restaurant who was referred to you by a friend. He wants…
The 5 Stages of a Marketing Campaign.
Tag: marketing
What is Branding (and How Do You Do It?)
What is branding? How is it different from advertising? And can any sized company do branding or is it only for large companies?…
10 Things Mom & Pop Shop Should Know About Email Marketing
Although the headlines are often dominated by social media and mobile, email is still one of the best marketing tools…
The Art of Driving Content: Speed vs. Quality
When you rush into things you tend to overlook details that matter. Like riding a motorcycle 90 MPH into a…
Be A Good Story And Get People Talking
We all have talents beyond what we do in our business. With a little creative thinking we can exploit those talents and bring attention to our business….
How Much Should I Invest In My Online Presence?
As a business owner, maybe you don’t have unlimited hours to build websites and hang out on Facebook and make YouTube videos. How do you know how much time and money you should invest in your online efforts?…
Self-Promotion for Indie Musicians
Internet Marketing isn’t easy, but in many ways it can be a great equalizer for the little guy. You may believe in suffering for your Art, but with an aggressive, multi-pronged marketing strategy, you don’t necessarily have to be a starving artist :-)…
The Top 20 Critical Questions Email & Social Media Marketers Must Ask
Prevent and largely eliminate critical missteps when engaging customers through these channels by coming up with the “correct” answers to these top 20 critical questions….
Using Competition Analysis to Define Your Brand
Using competition analysis is one of the most prominent ways to choose a keyword. Examining the on page factors and the quantity and relevance of backlinks of the top search engine results gives insight into the likelihood of ranking in the top spots for that keyword. When a keyword is chosen through this process, the expected organic search ranking position can be estimated fairly accurately.
But the same data can be used to define branding. Learn how….
5 Marketing Mediums We’re SO Over (Yet Still Work)
Older marketing techniques our society is so over and why….
