Effective, repeatable process to predetermine who the target group of your social media campaign should be, what they go for, and how to reach them….
Social Media Market Research in 3 Easy Steps [Guaranteed Success]
Tag: marketing
Availability Heuristic Marketing [Applied Science for Marketing]
Understand the way we work and make your business work better….
Why I Think Social Media Marketing Campaigns Fail
Social media for marketing? Nitin doesn’t think so. No way….
Are these the 7 most boring internet marketing activities?
Some marketing related activities are fun — for a while. Others are boring — always. Both need to get or should get done. What do you think?…
5 Proof Points Email Is Alive [Marketing]
With stats like these, email is anything but dead…
Lead Generation requires Nurturing
Lead generation is based on building long-term relationships…
8 Non-Monetary Rewards for Your Fans
For marketers who want to get out of endlessly discounting their product to their best customers, here are 8 ways to use Social Media and non-monetary rewards for your best customers: those that will recommend you to their large social networks. Examples include KLM, Starbucks and small businesses….
Facebook Fans Fallacy: Your Number Is Up
Working the number is good. Just make sure you’re working the right numbers: high ROI vs. high number of fans….
What Social Media Gurus Don’t Want You To Know
What the core of social media marketing is really about….
Search Marketing and The Persuasion Principles
Way back in 1993, long before any of us were optimizing sites, Robert Cialdini published a book titled “Influence: the…
