A business plan is one thing — but how do you map out an online marketing strategy?…
5 Step Online Marketing Strategy
Tag: marketing
5 Things You Didn’t Know About Blogging and SEO
Building a generic site and haphazardly publishing posts isn’t going to provide much value for your brand. While you may know your industry inside and out, there is a lot about blogging you might not know….
Easy Video Content Creation with Go!Animate
While there are plenty of ways to engage with your customers using video, it always helps to add to the arsenal of tools that can help you create and deliver compelling content.
I recently used Go!Animate, an online animation creation studio, to see how easy or difficult it would be to create good video content. Here are some brief findings:…
How To Use An Opt-in Email List To Improve Sales
You know the importance of targeted visitors to your web site. And you accept most will leave your site without purchasing. But, does it have to be that way?…
Quick Case Study: Increasing Facebook Fans by Prospecting on Pages
Can brand engagement with other brands boost your number of fans?…
The Top 5 Lies Scammers Tell New Email Marketers
Email marketing is super effective — unless you fall for any of these 5 lies scammers tell novice email marketers…
Email Marketing: 4 Great Things Google Analytics Can Tell You
Use Google Analytics to get the low-down on your email marketing….
Taglines vs. Propositions
Are taglines really important anymore or have they been replaced by propositions?…
Social referrals – the original inbound marketing strategy
Broadcast vs. narrowcast marketing. Word of mouth vs. social media marketing. What is what?…
Multi-Channel Lust Triggering Approach to Search Engine Optimization
Every information service gets boring. Email did, Twitter does, search is. We scan, pick and choose. How? What are the hidden triggers that stop our gaze and make us focus on that one message — and how can you use that to increase your clickthroughs?…
