Google is always testing. They are as much of an internet marketing company as the next website. They are for-profit. So they like to tweak their pages for better optimization… and tweak their pages they do. At this point in the game Google’s tweaks are usually very minor and will often go unnoticed by most. So what is Google testing now? How are they increasing their landing page conversions? What’s their CRO strategy?…
Google uses Landing Page Optimization
