Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google…
3 Steps to Google AdWords RLSA Success
Tag: Google
3 Tips to Plan Your SEO Campaign for The Visual Web
Over the past few years, the needs and expectations of consumers have changed. We live in a world inundated with…
How to Deal with Google Encrypting All Keyword Data
Has Google’s recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The…
Detailed Analysis of Semantic Search and its Role in Hummingbird Algorithm
Google has implemented semantic search into its core algorithm by the recent introduction of Hummingbird. This is a phenomenal change…
4 Ways to Turbocharge Your AdWords Analysis Skills
1. Look beyond the conversion It’s not all about conversions. I often use the 200 clicks rule as a general…
The Four Things Google Added To Their DO NOT Do List
Leave it to Google to quietly make some big changes on a Friday afternoon in the summertime that could completely…
7 Practical Uses for Your Google AdWords Search Query Data
Chances are you’re underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers…
On-site SEO strategy
There’s a number of ways to categorize your SEO efforts (on-site and off-site, for instance). In this article I want…
How To Get On The Radar Of Influencers In Your Niche
Recently Courtney Seiter of Raven Tools picked my brain on this very topic. It ended up being featured on MarketingLand…
It Worked! How I Got a Google Link Penalty Lifted
Recently, I had the unenviable task of trying to have a website’s Google penalization lifted so the site could regain…
