Advanced segments basically function as filters. They allow you to focus on specific types of traffic for deeper analysis. GA comes with a bunch of default segments built in, you can access them by clicking the Advanced Segments button on any of the standard reports….
Tag: ga
How To Overhaul Your Analytics To Get True & Accurate Data Again
Over time, the quality and reliability of any analytics program is going to degrade.
Whatever the reason, people aren’t confident that the data is accurate.
It’s time to make the data better….