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3 Phase Approach to Evaluate Performance Marketing Initiatives
Tag: analytics
How to Choose an SEO Agency: An Unbiased Guide
5 Ways You Can Optimize Your Advertising Campaigns Now
12 Business Content Marketing Tools To Power Your Content Flow
Content marketers face two big challenges: Producing enough content Producing powerful content that helps take a business to the next…
Five Essential Excel Tools and Tips for SEOs
Much of the day to day activity of digital marketing departments and professionals involves handling large amounts of data. The…
Use Google Analytics To Track These 3 Metrics For Your Content & Predict Your Next Big Win
Measuring SEO Goals: Should We Forget About Rankings?
The practice of tracking search engine rankings is essentially moot. . The problem: explaining the irrelevance of rankings to clients….
Get Complete Traffic And Conversion Insight With Google Analytics Custom Reports
The New SEO Key Performance Indicators
13 Excellent Examples Of Google Analytics UTM Tagging You Can Use Too
Tracking and attribution is vital to your online marketing efforts if you have some kind of goal in mind, from…
How to Deal with Google Encrypting All Keyword Data
Has Google’s recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The…
What Marketing Stats Should You Measure for Your Next Campaign?
How do you decide what metrics to measure for your marketing campaign? You know your overall goal is to get…
4 Ways to Turbocharge Your AdWords Analysis Skills
1. Look beyond the conversion It’s not all about conversions. I often use the 200 clicks rule as a general…
Actionable Ideas For Custom Variables in Google Analytics
As always with Google Analytics, it’s only when you start using the more advanced and hidden away features such as…
10 Things To Track Using Google Analytics Custom Variables
Google Analytics is an invaluable asset for any web marketing team. There are some amazing things you can do in…
7 Practical Uses for Your Google AdWords Search Query Data
Chances are you’re underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers…
How To Make Sense Of (Not Provided) Keywords
Google Analytics is a powerful, easy to use tool that allows website owners to measure how visitors interact with their…
How to Create Truly Effective eCommerce PPC Campaigns
A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is…
4 Essential Free Google Analytics SEO Custom Reports
The out-of-the-box SEO (organic search) reports in Google Analytics a very limited and provides little insigths beyond the top-level KPI’s….
How To Use Google Suggest With Your Own Google Analytics Data
If you don’t know ubersuggest, click the link & bookmark this tool. It might come in handy in the future….
