In organic search targeting the so-called long tail has almost been rammed down our throats. In PPC? Not so much. Maybe because it seems harder to do? PPC Expert Alan Mitchell shows you step by step how to target PPC’s long tail….
Tag: adwords
The Fallacy of Google AdWords Impression Share
Increasing your CPC bids or making changes to improve your Quality Scores might help to increase your ad rank and increase your Impression Share, but this may be at the expense of your campaign’s performance and profitability….
Google’s "Near Match" Keyword Update: Swing and a Miss?
Moving beyond their recent fascination with pandas and penguins (can "project platypus" be far away?), the "do no evil" crew…
Exactly How Google’s New Exact & Phrase Match Will Increase Google Profits at the Expense of its Advertisers
Understand what Google Adwords’ match changes mean and how they impact your bottom line….
Google Redefines "Phrase" and [Exact] Match Types
Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to “include plurals, misspellings, and other close variants”. This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords….
How to Create Truly Effective Long-tail, Query Matching PPC Campaigns That Sell
People ready to buy, know what they want to buy and search for it in detail. Match that query and deliver on it to boost your PPC campaigns….
How To Calculate Your PPC Budget As An SMB
Since the process isn’t complicated, I though I’d share how you can estimate a budget yourself.
For this exercise we’ll assume you’re going to start with Google AdWords. To get a good estimate, you’ll need to answer 4 main questions….
Maximizing Your Keyword Research For AdWords
The easiest way to remember how to do good keyword research for AdWords is too create a seed, then dig deep and go wide. I’ll explain what this all means with examples in the rest of this post ……
AdWords Experiments – Some Real World Examples
Finding your CPA / ROI sweet spot is easier with Adwords Experiments…
The 7 Most Common AdWords Mistakes You Will Want To Avoid
Here are seven common mistakes that people new to AdWords often make. If you are making any one of these errors in your AdWords campaign then it could be enough to ruin your entire advertising efforts….
3 Tricks for the Advanced PPC Manager
Three ideas for beyond the newbie zone….
5 Steps to Improve your AdWords Account in 5 Minutes
Quick and easy steps to improving your AdWords PPC account in just 5 minutes….
Metricless PPC Management
PPC management isn’t all about the exact metrics; it’s about understanding metrics…
3 Practical AdWords Strategies for Mature PPC Campaigns
Take your Adwords campaign to the next level….
3 Big Differences Between Bing AdCenter And Google AdWords
Online advertising is a great way to drive traffic to your site and generate revenue. This is nothing new. The…
The 5 Smartest Ways To Boost Your Holiday PPC Traffic
Here are 5 tips that every AdWords user should consider to get the most from their holiday sales….
How To Enable & Use Adwords Ad Extensions
Strike gold with four Adwords Ad Extensions sitting in your Adwords account, waiting to be discovered….
7 Common Google AdWords Advertising Mistakes
Make money; don’t waste it. Avoid these 7 Adwords mistakes, starting today….
5 Tips To Getting Started With Google Adwords
Turn clicks into sales with these 5 Adwords tips…
Six Things Your AdWords Manager Won’t Tell You
Take these 6 ingredients, adds some secret sauce and you have the inside scoop on things your AdWords manager knows but you don’t (yet!)…