Earlier this week, Google announced that over the next few weeks they will be rolling out ‘Estimated Cross-Device Conversions’ in…
Google Cross-Device Conversion Tracking: What It Is & Who Can Use It
Tag: adwords
The Real Cost Of Adwords – 6 Calculations You Need To Know
Adwords is every marketer’s dream. It provides metrics, graphs and stats for every eventuality. There are, in fact, so many…
7 Practical Uses for Your Google AdWords Search Query Data
Chances are you’re underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers…
Introduction to Product Listing Ads (in Canada)
Canadian retailers – get excited! Google’s highly praised Product Ads have recently been rolled out in Canada! Some of the…
How to Create Truly Effective eCommerce PPC Campaigns
A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is…
What Google Enhanced Campaigns Changes And How That Impacts You
co-authored with Ron Hutchison Since Google’s announcement of the new AdWords Enhanced Campaigns, the PPC world has been buzzing with…
How to Make Sure your Best Converting Ads are Shown?
This post is inspired by the following New York Times article. This excerpt describes a business owner’s struggle with getting…
The Google AdWords Trap: Chances Are You’re Paying Too Much for Your Google AdWords Clicks
What if I told you that you’re paying too much for your Google AdWords clicks? What if I told you…
Google Tag manager – what’s it all about
Googles newest addition is Google Tag Manager, which got published the 1st of October 2012. Google Tag Manager is a…
Google Shopping Now Pay To Play Only
Closely mirroring a 2010 SEP prediction, Google Shopping results in the US are now “pay to play” only….
