Copywriting in the SEO business involves writing articles about a particular business, its functions, products and services for a webpage or website. An SEO copywriter has to write original content that incorporates information about the nature of the brand, making effective use of keywords so that it can easily be found by users on search engines. Here are a few tips on how to be successful in SEO copywriting.
Keyword density?
Avoid excessive keyword density. A copywriter must make the right balance of text and keywords so that keywords blend with the text.
Write fresh content
Your content presented has to be original and fresh. When an article is fresh and informative, the user gets hooked on to it and when the attention span of the visitor increases, he is likely to become a prospective client. Content that is poorly written will only drive traffic in the opposite direction. Well written content is what keeps customers visiting your site again and again.
Keep the target audience in mind
A copywriter should have an idea of what type of readers the website aims to cater to. This ensures that the webpage reaches the right searchers. If a business has middle aged people as its target audience, it is up to the copywriter to write in such a way that it will reach that audience and keep them involved.
Write content that is specific to the business
As a company puts up its website to make users aware of the nature of the business and its offerings, the content must also deal with the specifics of the particular business. The same thing should be done while inserting keywords in the article; they have to be related to the business.
Provide users with adequate information
Provide visitors with sufficient information about a particular business like its features, benefits, etc. so that visitors have no doubts left. Attention must be paid to the structure and layout of the content so that visitors face no difficulties in finding the information that he/she is looking for.
Spending 10 mins researching for the best keywords wil save you hours in future.
Always plan well first before doing.
You summed up SEO copywriting tips beautifully, Annabelle.
I would only add few tips that will increase the SEO value of the copy:
1- Using keywords in the blog image file name separated by _. For example if you blog about Twitter marketing tips, your blog image file name should be: Twitter_marketing_tips.jpg.
2- I agree with you 100% on not obsessing about keywords density especially that Google Panda ranking depends on quality content that people will trust and share
3- Also Google Panda hates redundancy which is major trap that some copywriters fall into, aiming to send a consistent brand message. Yes, they are promoting the same brand but each copy has to be unique and informative.
Thanks so you much for this great post. I learned a lot from you :).
Hi Heba,
Thank you for letting me know that you found the tips useful and thank you for sharing some of your own. Really appreciate it.
Best,
Annabelle