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Social Media: Techniques To Open Doors and Increase Sales Closing Rates

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While many people see social media as a tool to increase the number of leads a company attracts/secures (and it can be using the techniques below), believing that is the only benefit of social media would be a mistake. Social Media can actually be utilized to help increase the closing rates of existing leads too.

How can this be you ask?

Here are a few such techniques:

1. Any good sales person knows, being successful in sales means being able to find things in common with potential clients early on in the sale process, or better yet, coming highly recommended. Finding someone both parties know in common is a great advantage. Better yet, finding someone known to both parties who is willing to provide a recommendation is nothing short of GOLD.

So then, what if we could use social media to find this common friend in advance of the meeting, and possibly one who would provide a positive reference.

Here are a few such ways to find this person: