Social media is changing and evolving. In essence, social media sites like the search engines of 8-9 years ago, are growing up. They're learning from their mistakes, and are constantly improving.
Source: NWCreation.net
Of course, this constant evolution means that users of social media must too change and adapt to the fluid landscape.
For anyone hoping to get their submissions seen by the masses on various social media, this means continuously expanding your network of friends.
3 Reasons to Constantly Build Out Your Base of Friends:
In particular, there are 3 reasons to continuously build out friends in various social media:
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a) more success in social media -
It goes without saying; we submit stories to social media because we think the information is valuable enough that others will want to see it. That said, we all (yes absolutely everyone) submit stories with the intention or hope of reaching the main page.
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1) the more friends a person has, the more people with similar interests he/she knows, and can make aware of the content. That said, people are much more likely to accept ims, emails, and shouts from friends than from unknowns, so more friends means more opportunity for a submission going 'hot'.
2) Digg, Stumbleupon et al now look for diversity in voting, and have rightfully started to discount votes from static networks. Continuously building out friend networks helps to maintain more diversity.
b) more success in search - the more friends you have, the more people are likely reading your blog or site, and the more likely you are to get unsolicited inbound links ... which of course helps sites rank better.
Courtesy: Weblogcartoons.com
Friend Building Techniques ... Including Pros and Cons:
Of course, the next big challenge is to actually construct a process for constantly building out your friends on social media. Going on a friend acquisition campaign once or infrequently isn't enough for all the reasons mentioned above. You need a process for constantly increasing your 'active' friends. Fortunately there are a number of approaches, listed below:
Passive Approaches (Having Friends Come to You):
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1) develop a power profile, and watch friends approach you. Everyone is looking to become friends with active members of the communities.
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Pros:
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- you attract many friend requests daily, even other power users
- you do not have to aggressively pursue others
- even if you stop, friend requests will continue to be received for a sustained period of time
Cons:
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- its a great deal of work initially to become a power user
- many of the friend requests you receive are from newbies, who will not evolve into frequent users of the medium
2) submit exceptional content, and only exceptional content, and again watch possible friends approach you and/or stalk you. Here's a tremendous tip ... are there any sites where you have contacts, where they will give you the exclusive 'early' scoop on important news?
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Pros:
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- you can attract a very large number of friends without worrying about friend reciprocation
- many many people will clasp onto your every submission, and will make it popular often
Cons:
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- exceptional content is very difficult to find, unless you've got a scoop, or a secret source.
- very time consuming again unless you've got an exclusive scoop, or a secret source.
- you must maintain high quality over time, or your following will dissipate
Aggressive Approaches (You Approaching Potential Friends):
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3) study friend profiles in each social media and approach those most desireable (ie. most interesting, most similar, and most active)
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Pros:
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- you have some real insight into their activity levels, subject preferences, etc.
Cons:
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- you must perform this task frequently to keep infusing a sufficient number of new friends into your friend base. It is not self sustaining.
- you'll likely have to spend increasing amounts of time considering and supporting your new friends submissions too ... in addition to those of existing friends.
- very time consuming
4) study power user profiles and approach those of their most desireable friends (ie. most interesting, and most similar)
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Pros:
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- you have some real insight into their activity levels, subject preferences, etc.
- most power users will be looking to expand their friend bases
- power user friends attract more power users as friends
Cons:
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- you must perform this task frequently to keep infusing a sufficient number of new friends into your friend base. It is not self sustaining.
- you'll likely have to spend increasing amounts of time considering and supporting your new friends submissions too ... in addition to those of existing friends.
- very time consuming.
- typically there are only a few power networks within each social media, which means new friends found here are likely already part of existing networks
5) migrate friends from other social media
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Pros:
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- relatively quick and easy to do
- a good approach if you've got a power account on one social medium already
Cons:
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- limited potential in most cases
6) support the interesting submissions of relative newbies
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Pros:
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- likely to generate many new friends as new users are hungry for friends
- all new users are out-of-network
Cons:
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- many of these new friends will not become heavy users of the medium
- could be alot of time spent for little real return
In the end, you'll likely have to combine approaches to ensure that you've got a sustainable process for always adding new friends to your friends base. I know from a personal perspective, I use different techniques on different social media to attract and target different friend groups, then attempt to migrate these new friends to other social media.
If you've got additional techniques, I'd love to hear them, and I'll list them here with proper credits.