Obviously, all the people who attended MSN Search Champs are under a non-disclosure agreement, so most of their lips are sealed fairly tightly. However, from what I have read, most of them were quite impressed with the research going on in the Microsoft camp. It looks like the upcoming new MSN search might be on to something. I have a feeling that when it is released, we will have a good old-fashioned search war on our hands. One attendee who seemed to have to most to say was Elizabeth Lane Lawley. Things in the SEO world just get more and more interesting.