Received my Search Marketing Standard magazine the other day - the Fall issue. These guys seem to be getting better with each issue they put out. At first I was disappointed because it was so thin, but they managed to pack some decent articles in a small amount of space. So, if you didn't get yours, here's what you missed.
Linking Tips from the Trenches - What can I say? This is by Eric Ward. Mr. Linkman himself. The article has got to be good.
Risky SEO Techniques - Covers the basics well.
Where Are Your Visitors Landing? 5 Things Every Landing Page Must Possess - I like this one. Includes some nice visuals in the form of charts to back up the copy.
Interview with Nick Usborne - Interviews are always fun.
Product Review - The Search Engine Marketing Kit
How to Track Your Google Clicks Like an Expert - Good PPC info
Case Study - Spamfighter.com: Lessons in Search Engine Marketing - Case studies are always helpful, as we get to dissect real life scenarios.
Creating Provocative URLs with mod_rewrite: Improving Your Click-Through Rates - Code! I love code. Practical examples of using mod_rewrite code to achieve things we need to do every day.
Search Engine Reputation Management - Rep management is a hot topic lately, and this covers it nicely.
I like the nice mix of topics in this issue. Glad to see the publishers are listening.
I have to say the editors are bending over backward to make us happy. Do to bad timing with a move I didn’t get my copy. They are sending me a new one!