My first post here on SEO Scoop was two years ago today, June 26, 2004. Looking back, it seems that search has both changed considerably, and yet not changed much at all. Algorithms change seemingly on a daily basis these days (ok, I'm exaggerating a bit there), but some things remain constant.
A good site is a good site, no matter how much time goes by. Sure, sometimes the latest algo may hurt a good site, but most of the time, that site will bounce back with the next search engine tweak. Think quality in every aspect of your site, and chances are good that it will do well in the SERPs. Extend that quality to the design, usability, and content, and you will likely find yourself with quality backlinks. Learn the tricks of the trade, and decide which of those tricks are worth pursuing, but start with quality. The tricks will come and go, but the quality will remain.
The last two years as the owner of SEO Scoop have been fun. I hope the next two are just as much fun. Thank you all for sharing your comments and insights. I wish all of you the best in the future for your sites.
