"Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors"
-- Google Analytics Help; What does Bounce Rate mean?
Try these steps to make your lading pages effective and valuable.
1. Keep It Simple
Keep your blog post content simple and use apt and clear titles for them. Provide the information in most simple way. Support it with auxiliary images. If the visitor gets what they want in first glance then there is less chance of them bouncing out.
2. Make Your Blog User Friendly
Make the navigation system of the blog simple. The design should be easy and user friendly so that user can find what they want in two to three clicks. This will make it easier for the visitors to get what they are searching for; that is all they really want so chances are they will come back the next time too.
3. Focus On Your Blog USP
Highlight your popular post which can help you to target those repeat visitors as well as target the new ones. Try to focus on the topics which have exhibited a good response in the past.
4. Give More Then What They Ask For
Provide complete information about the topic you are discussing in your post. If you dont offer an option for your readers to look for more, they will most probably leave.
5. Use Proper Categories For Your Blog Post
Using categories in your blog give your visitors a sort of menu to your blog. It make easy for them to choose the category they most desire and can read the posts that are of their interest.
6. Use High Quality Content
Content is what makes a blog good or bad. There is nothing more important than quality content in a blog which makes a visitor interested in your blog. Always come up with creative ideas to share with your readers.
Be unique and useful. Dont try to be just different in your niche. Make your niche by providing quality content.
7. Speed Up Your Blog
Keep the technical stuff up to date. Use the latest technology in your blog. Everyone is busy in their life, so no one has the time to wait for the blog to load. Keep the loading time to 5 to 10 seconds at the max. Your page should load in fractions of seconds. Make sure your blog code is clean and clutter free.
This is an area that I have struggled with. I think that some blogs (subjects) simply have a lower click through than others. People seem to come to my site to read an article they have searched for then leave. It you leave people wanting more, they leave to find it. If you give them everything they need, they need not stay any longer. Catch 22.