Site icon Search Engine People Blog

PPC Adventure Land – Testing Out the New AdWords Sitelinks

Stay Connected with Us!

Way back at the beginning of November, Google announced that they would be rolling out Ad Sitelinks to AdWords advertisers and we at Search Engine People jumped all over the opportunity to test this new feature out.

Before we go any further though, you might be asking yourself " What are Ad Sitelinks?

What a great question! And one I am more than happy to answer:

Ad Sitelinks is a feature within AdWords that allows you to include up to 4 additional links to pages beyond your main landing page to your Ad. If this sounds a lot like the Sitelinks you find with some Organic listings, thats because it's the exact same idea, but with AdWords.

Heres what they look like:


Now, a couple limitations:

Setting up your own Ad Sitelinks campaign is very simple, all you need to do is go into your Campaign Settings --> Networks, Devices and Extensions --> Ad Extensions --> Edit

From here, you can add up to 10 additional links, with your own Link Text of up to 35 characters. When Google serves an ad that is eligible for Sitelinks, theyll choose 4 of the links to display (so choose wisely!). If you dont see this in your settings, that means you arent eligible for whatever reason Google has decided, but its probably due to low Quality Scores.

Were still running our own tests around this, so no hard data yetBUTsome pointers before you start your own adventure in the land of Ad Sitelinks:

Isnt this all very exciting? Im glad you think so too, but before you get too excited, let me reiterate the importance of benchmarking and analyzing trends as you start your own Ad Sitelinks test " IT IS VERY IMPORTANT!

Now that Ive reiterated the fact that youre going to have to bid more to ensure top positioning, which means youre going to see an increase in CPCs, which means you need to measure and make sure youre getting an equal amount of return for that additional investment, means that youre ready to start testing the new Ad Sitelinks!

How was that for a run on sentence?

Happy testing!

-Tyler