SEOmoz has come out with a new tool for SEOs, and as usual, it's a good one. The Page Strength tool describes itself as supplying:
- The Relative Importance/Visibility of a Webpage
- The Potential Strength/Ability of a Page to Rank in the Search Engines
- Data on Popularity, Links & Mentions of the Page Across the Web
In short, it serves as an alternative to using PageRank to measure the importance of a webpage, with the Page Strength tool supplying us with a much broader set of data (as well as a numerical score) as a measurement.
It uses the following factors in determining a score:
Links pointing to full URL
Links pointing to domain
Position at Google for first four words of title tag on target URL
Age of Domain
Links from domains with .edu TLDs
Links from domains with .gov TLDs
Alexa Rank
Domain name visibility
Internal Link Percent
Number of search results for URL search at del.icio.us
Listings in DMOZ (ODP)
Links found in Wikipedia
Google Pagerank of full URL and Domain
You can even add a button to your browser's bookmarks toolbar that will fetch the Page Strength of the page you are currently viewing. All in all, pretty sweet, and well worth using.