The Dallas Search Engine Marketing Blog reports that they received the first demo of MSN adCenter 3.0 (in beta) at their monthly meeting. They talk about some pretty cool features, including:
- More dynamic parameters to control your ad copy and even allow for dynamic destination URLs
- Tailor ad copy based on demographics such as basic traffic trends, age and gender, geography, wealth index and lifestyle
- Incremental bidding based on specific demographic groups
- Split testing of ads
- Setting ads to display only on certain days, times, etc.
Sounds like some interesting things will be coming from the new adCenter. Be sure to check out the Dallas Search Engine Marketing Blog for all the details.
