They say that imitation is the sincerest form of flattery, but when you are talking about the two major search engines, I would call it copycatting. Have you seen the search.yahoo.com page lately? Lo and behold, it is a very familiar look. In fact, it looks almost identical to Google. Look at the screenshots below . Notice the three links next to the text box? How much more imitation can you get than that? Come on Yahoo, you can be a little more creative than that cant you?