Social media, in terms of business use, is a valuable tool that entrepreneurs can use to communicate with consumers, specifically the audience that they are targeting. There are many different platforms of social media that can be used by both small and large companies, all of which will inevitably bring benefits, provided that they are used properly. Websites such as Facebook (which has 1.15 billion users as of July 2013), Instagram, YouTube, Twitter, and the likes can serve as one of the most important mediums of businesses when it comes to communication.
Some of the most common forms of social media that can greatly benefit a business, regardless of the industry that it belongs in and its size, include information sharing, blogging, photo sharing, and video uploading. By properly combining these with your other properties, such as a reliable telecom platform from a company like RingCentral, SEO campaigns, a well-developed website, as well as strategic advertising and marketing campaigns, you can expect to achieve the goals that you have set for your business. So to help you get started, take a look at the following social media types that you can use for your company.
Information Sharing
Information sharing is a diverse and broad topic, but from the term itself, it basically refers to the details that you post about your company and the related services or products if offers in your social media properties. For example, you have a new product that you would like to inform consumers about. You can post it via status updates on your Twitter or Facebook profile. If your company is planning a promotion, you can also post the details about in your social media accounts. You should post only relevant information to ensure that consumers will be interested and engaged.
Blogging
Blogging is a great way to enhance your search engine optimization (SEO) efforts. The website for your companys blog may contain useful and interesting information such as opinions, observations, expertise, knowledge, and experiences. Most of the time, blog sites contain images and graphics in order to catch the attention of visitors. Through blogging, you can enhance customer engagement, put your company in a position of having active online presence, and only position your business as an expert in the industry it belongs in.
Photo Sharing
Photo sharing refers to the transfer or the publishing of digital photos online. This means that you will be able to share photos with other people either privately or publicly. This is an ideal way for you to showcase the products or the services that your business is producing and selling. It is also a great way to market your product gallery so that consumers know exactly what they are going to buy or pay for. Also, high quality images are often preferred by more individuals than just simple, regular text. Just make sure that the photos you will be uploading are in high quality resolution.
Video Uploading
In todays present times, videos are taking over the Internet. This is simply because of the fact that more people love to watch videos rather than just scroll through text. In addition, videos are able to convey a much bigger story than images. Combining videos with your other marketing campaigns will definitely boost your chances of reaching a wider target audience. You can also secure more leads through them, seeing that consumers can subscribe to your business YouTube channel, if you have any. As long as you ensure that the video is engaging, refreshing, and interesting, you are assured that more consumers are highly likely to purchase your products or enlist the services your company is offering.