Facebook page admins may have noticed something new under their posts lately. Facebook Insights launched a new feature for page admins, so that they can see impressions and feedback on each post. This new feature officially launched in June, 2010, and was only offered to pages that had more than 10,000 fans. But now all page admins will have access to this feature.
The number of impressions can be seen directly under the post for a quick look. For a more detailed understanding of the impressions on your posts, you can view it by going into Insights, and clicking on Interactions. See screenshot below.
What's So Good About It?
The great thing about this feature is that it lets you see which posts are getting across to your fans. Interaction among your fans is most likely one of your biggest goals as a social media user - so why not please your fans all the time by posting things that will get the most interactions.
Page admins can use Facebook impressions as a way to tailor their posts so they get more interaction among their fans. By looking at the Feedback percentage, admins can see which posts get the most interactions. Facebook takes the number of impressions (how many times the posts has showed up on a Facebook users' feeds, and on the page itself), and puts whatever feedback (comments and likes) there were from that post into a percentage.
For example, Search Engine People displayed a post on The 10 Most Incredible Google Bombs. If you read this post it probably gave you a good chuckle. This post had 3 likes, and two comments. Facebook concluded that this post had 683 impressions - not bad! And from that the percentage of feedback based on those 3 likes and 2 comments was 0.73%. Again - not bad.
From that we can compare this entertaining and insightful post with a completely different post to see which genre of posts our fans prefer and enjoy commenting on.
Keep Your Fans Where They Belong - On Your Page
This feature could be a great tool for keeping fans, and catering to them properly. If you track the feedback, you may be able to spot trends on what type of posts your fans like best. If you keep them satisfied with their preferred style, then you could have a healthy, active Facebook page.
What's Missing?
Unique impressions haven't made their way into this feature yet - but knowing the fast pace of Facebook, you will likely see it soon. Another thing I have noticed is that it only allows you to look at the most recent posts. However, impressions - even sans unique counts, and older posts - are still beneficial to Facebook page admins. I see it being most useful for those who want to keep their fans entertained and active on their page.
Can you think of any other uses for this feature?
I have also a question about impressions. In my page it is showing different result of impressions. It is normal that impressions should increase, but in my case it decrease and then increase again, then the next time I open it decreased again. Whats happening. I suspected that my browser is not updating so I tried to refresh and even deleted my temp files but the same result. I also noticed that the number of fan upon reaching a count of 350 it stopped counting and also decreasing. But when I check my fans, I see new names. I didn’t bother to count them. It’s weird.
Oi,
I just recently created a page for my band/group, and Iv tried suggesting the page to my friends for promotion, but no one is receiving the page suggestions, why is that? Thanks.
I’ve put together a page for my band as well, and also would like to know the answer to Oi’s question above. I have to login to my account, then choose account settings, use “Facebook as Page” feature, and then “switch” over to my band site. I’m just trying to get some traffic. I am getting impression counts, so others must be seeing it. Thanks for your help on explaining impressions. Jim P.
I’m wondering if anyone can tell me what the feedback percentage means? I don’t have any likes so I don’t know where that percentage comes from?
Thanks for any help you may be able to provide!
I am getting a lot more impressions then I have likes on my page. Does that mean that other people are seeing it?
Hi Mary, I just asked about the same thing, since I’m wondering how people see the page, but then saw your question. Did you ever get an answer?
If anyone finds out why the Impressions feature disappears, please post your response. I lost it 3 days ago and so far it has not come back. Has anyone who lost it got it back? Please let me know.
i used to see the impressions on my page and now i can, how can i set it back up? where do i go to be able to see them again?
I’m seeing it like this. An impression is knowing how many people you are reaching. Or, just how you can reach your audience. Professionally placed as a level marketing tool. Good! Thank you facebook for the feature of impressions. I am determined to build graciously from it. MY IMPRESSION TODAY = Right now, I want thank you for your impression. If, you are reading this… Also, join-in on this particular fb impression blog. As a fellow administrator. I to would like to learn more about this. Because, I love my fans. Doing my present best for the just and true. A special thank you to Caitlin Melvin. May your life and intensive cheerleader club competitions be blessed. Sincerely, Sharlette “LetteLove” Bates OXOX =)
I am still in the “building” stage of our company FB page and have not “published” it yet. Every time I return to the the page, I see that the posts I have added to our wall (links to articles, a questionnaire, etc.) have more “impressions”. Since I am the only one who can see this page (?) can I assume that the impressions are my own visits/views?
I have Mikell’s same question, by checking my fan page, do i affect the impressions count? i have to check it several times a day due to the nature of my business, does someone know?
I recently set up a FB page for my book (short story collection) and it only has 6 likes, and yet I got 74 impressions for one post, and 57 for another. Where are all these impressions coming from do you think? WThe posts wouldn’t show up on anyone’s wall, I don’t think.
Hi i have recently lost my impressions, Could anyone help out as i find this extremely useful. I have tried Edit page – insights – interactions – details but this does not help as there is nothing there. It did however have lots of impressions a week or two ago.