Just the other day, I was shopping for a product and landed on a site that was selling it. The price, however, was listed in Australian currency. I had no idea how that relates to the US dollar, so I just left the site. Who knows, maybe the price was great, but I had no idea and didn't stop to try to find out. Instead, I just moved on to another site, after quickly wishing that they had listed my currency as well. Later, I started wondering why I haven't provided multiple currencies on some of my own sites before now. I wonder how many people didn't buy my products because I only listed the price in US dollars?
That little incident was forgotten until I was asked to review the Dynamic Converter currency conversion product. The memory from a few days ago came flashing back into my head as I began to look at this conversion product.
Bingo! What a great way to quickly and easily add a little usability to a site and increase conversion rates. SEO doesn't end with rankings...it ends with conversions. And if not listing prices in other currencies is hindering conversions, then the SEO process has failed.
Dynamic Converter Pro is free, and enables publishers to include just one small line of code to implement, no matter what shopping cart they are using. Users can then see the price in their own currency. The conversions, however, are informational only, meaning the actual conversion may differ slightly once processed. Still, that would have been close enough for me the other day, and that site might have kept me as a buyer.
I've bookmarked this site so that I can come back to it and add it to any site I own that sells products. For a couple of minutes of time, and no cash outlay, I can add some usability to my site and increase conversion rates. Sweet.
The above is a sponsored post.