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Creative for sure, but kinda dumb

Yesterday, I was talking about getting creative and using some original ideas to get traffic to your site in order to deal with the sandbox. So today, I lead you to an original idea from Brett Tabke of WebmasterWorld. He now has a blog - get this - in his robots.txt file!

That's right. Check out www.webmasterworld.com/robots.txt

Scroll down the file and you'll see his blog, in the form of commented lines. Now, c'mon, that's gotta be an original idea. And because of it, he'll probably get some nice links out of it. So, in that way, it's a great idea. But other than that, well, it just seems kinda dumb, ya know? I mean, who wants to visit a robots.txt file every day to read a blog? Ah well, I might be dead wrong, and Brett might be a genius for doing it. Good luck with it, Brett!