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Contextual feeds?

A couple of weeks ago, I checked out a website (www.rssense.com) that promised to supply contextual RSS feeds as content for your site. At the moment, the site is down due to excessive bandwidth, so unfortunately you cannot go check it out. I have not used the service, so I do not have any firsthand info on how well it works, although I have read a few complaints about it. Whether or not this particular service works well, the concept is awesome. Imagine a service that senses what kind of feed is useful for the website, based on the site's content and keywords and then provides topical feed content on the page. You would no longer have to go out and find appropriate feeds. The service supplies it for you. Very cool concept. Worth checking out if the site comes back, and if not, someone may want to capitalize on the idea.