One of the most important components of defining your company is defining your brand. To become successful, you need to make sure that your logo is recognized instantly. Not only is this important for advertising reasons, but it is important as your company continues to grow. The trick is figuring out how to develop your company's brand strategy to make sure it's up there with the big name brand superstars. Let's take a look at a few of these companies and how you can learn from their branding tactics.
Coca-Cola
The best example of Coca-Cola's recent successful campaign was their Super Bowl commercials. Coke is always very forward thinking about how to create a brand that can relate to their audience. Their commercials pictured two polar bears: one rooting for the New York Giants, and the other rooting for the New England Patriots. The commercials that would play depended on who was winning the game. This is a great example of how the 125-year-old brand is still able to stay current.
Marketing takeaway: Relate to your audience and connect with your customers.
Geico
The Geico gecko has revolutionized and defined Geico's brand. By having a character that discusses the benefits of car insurance in humorous situations, Geico is able to get into the minds of people of all ages. Even younger children are drawn to the gecko, despite the fact that they're not looking to buy car insurance. The key to their success has been putting a face to their brand.
Marketing takeaway: Be creative and find a unique, exciting, and attention-grabbing way to express your message.
Apple
Apple did not use traditional methods to become a company with some of the most loyal users. Instead, they used emotion to connect with their customers. Apple's design was focused on making a person's life easier through its products. They showed their customers they were trustworthy and reliable. Apple's focus on human connection made its brand representative of a friend more than just a business. Not many companies can say that.
Marketing takeaway: Communicate with your customers in a way that earns their trust and loyalty and makes them want to tell others about your brand.
JetBlue
JetBlue saw a niche in the market and took advantage of it. People were not happy when they were traveling, and JetBlue found a way to fix that. Their brand became well known for the experience associated with flying.
Marketing takeaway: Find your target customers' pain points and figure out a way to solve them. Make your product or service an experience, not just an expenditure.
Comcast
Comcast was the first company to offer customer service on Twitter. They recognized that the tool was perfect for real time engagement and took it to another level by utilizing it to service and interact with their customers. Instead of getting complaints about a product that wasn't always reliable, they started getting praise for the immediate attention given to the customers.
Marketing takeaway: Use different techniques, such as social media, to provide additional ways to allow your customers to reach and engage with you, and to show them that you care about their concerns and feedback.
So there you have it - 5 strategy lessons from top brand names that you can implement for your company. What are you waiting for? Start building up that brand recognition and loyalty!
Branding is just one component of a strong marketing strategy. Get a custom evaluation of how to improve your marketing with a free inbound marketing assessment from HubSpot!