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About.com Redesign Goes Largely Unnoticed

Apparently, about a month ago (not sure of the exact date), About.com did a major redesign, and sadly, it went largely unnoticed. I could find a few mentions of it in a handful of blogs and a forum I visit, but it didn't cause the kind of stir that a major redesign of a major site would normally cause. In a way, I'm not surprised, because About.com has always been the kind of site that many people hate, and yet, it's still a huge presence on the Internet. How sad is it to own one of the largest sites, do a MAJOR design overhaul, and have it go almost unnoticed? Ah well, here's a little mention from me, at least a month later. I have to admit, the redesign is marvelous. I don't know if it's enough to make me stop hating when I accidentally arrive there from clicking on a search results page (without noticing what URL is associated with the result), but maybe it is. We'll see. In any case, here's the new look along with the old. (Note that the home page from archive.org refused to show some images, not sure why, but you can still see the vast difference).

New About.com Homepage


About.com Old Homepage


About.com New Inner Page


About.com Old Inner Page