The Problem:
Have you ever had a client come to you in a state of desperation, begging for help to remove a blog post that ranks for their business name, and portrays them in less than a positive light?
Or perhaps you had a very contentious break-up with an old flame, and they've since decided to air their beefs with you in a more public forum, and these complaints now appear every time you type your name into Google. Maybe you merely made a mistake one evening after a few too many beverages, but the proof now appears in video form online and as a result has become part of your public resume.
Edit: my friend Glen Allsopp just did a post highlighting 3 women who just took such action ... its a good read A New Wave of Reputation Management Issues.
Remember this fiasco ... Gov. Eliot Spitzer's Flame
Truth be told ... its happens all the time! Its becoming a whole lot more common too with the growth in personal blogging, and people beginning to understand that THEY ARE MEDIA. The service is referred to as Online Reputation Management (ORM).
The reality of the matter is that without legal injunctions and the like, the piece cannot be removed from the search results entirely. In many cases, legal tactics often have the exact opposite effect to that intended, and bring even more attention to the issue. Sure, you could also try Google Bowling it, but you're likely to just further strengthen the post's positioning. So, what can you do?
The Solution:
Here's a relatively simple solution, that will work a large percentage of the time ... unless you're dealing with a more knowledgeable individual where more advanced tactics are needed. You need to bump the negative listing down in the search results to progressively lower positions, reducing the likelihood that it will ever be found. Keep in mind, most people never go beyond the 1st page of search results.
This can often be done by building a profile on various sites. The profile name should be the exact term/phrase that the negative piece is ranking for. Here's a list of 50+ such sites you can use:
1. Digg
2. LinkedIn
3. Twitter
4. Stumbleupon
5. Facebook
6. Propeller
7. Magnolia
8. Jaiku
9. Simpy
10. Technorati
11. coRank
12. YouTube
13. BlogCatalog
14. Zimbio
15. HubPages
16. Reddit
17. UPCHUCKr
18. BlogMad
19. Curbly
20. Flickr
21. PublicBlend
22. Bumpzee
23. Pownce
24. ViewZoo
25. PeekYou
26. Hugg.com
27. Connotea
28. BlinkList
29. BlogFlux
30. Netvous.com
31. Plime
32. MyBlogLog
33. Giggg.com
34. DotNetKicks
35. Diigo
36. CoComment
37. LiveJournal
38. Faves
39. Indianpad
40. Blogmarks.net
41. MySpace
42. Mixx
43. ZiiTrend
44. FriendFeed
45. MetaCafe
46. Last.fm
47. ZippyVideos
48. Quizilla.com
49. Kirtsy
50. Photobucket
51. Deals
52. Agentb
53. BlogSpot
54. HuffingtonPost
If all goes well, merely building a profile on some of these will push the negative piece to the second page. If not, you'll have to get more aggressive tactics. I've blogged about some of these Intermediate Tactics in this post How to Bury Negative Online Mentions of You - Intermediate Level Tactics
This is a good start for now though. Try it out with a few, and see how long before your profile appears in the search results for the profile name selected.
In the end ... these sites can help protect your reputation from unreasonable ex-partners, angry clients, and others who wish to cause you harm online.
Great post! Thanks for sharing all these
insights, tips and resources. I will
surely take note of all of these. I have
in fact bookmarked this. Thanks!
Hmm, interesting. Reputation management is something I’ve never heard of before. It makes sense, but in a scary sort of way. Maybe this makes a good case for keeping your personal name, and business branding name as separate entities.
great list, thanx for sharing
This is great list, some of them i already used. Many of them still new to me.
Great post! I always thing that your reputation make yourself. But some people for one or other reason problably want hurt you. But the scandals not only are at internet. I found another services like rapleaf.com that you can use to mantain your reputation at internet.
Aww, this makes defamation no fun!
Andy Beal on Marketing Pilgrim does some fantastic work on reputation management, well worth a look there.
There is some great stuff on Marketing Pilgrim on reputation management, well worth a read.
Thats why if one has ambition one should always look upon his reputation in order to keep it.
such incidences are happening a lot these days……thanks for these tips.
If people really do their research behind a company, I’m sure they can find the truth: if it is legit or not. Digg won’t help you where the Better Business Bureau can.
I have different tactics to tackle ORM, however i am sure your tactic is good enough to throw bad reviews to at least the 3rd page.
@ Singapore – Ahhhh… hammering dofollow lists…. I remember it well. 🙂
Well i wouldn’t use the word hammering, it is more of a contribution and sharing of knowledge. Hobo you do have a good memory, but got to try my new targeted keywords for SERPs purpose. 🙂
Wow this is a really good idea. You can’t take back the mistake or the negative reviews, but you can hide it in the depths of the search engine
thanks for the list, it is worth looking through
Never give it a serious thought, but I surely believe your online reputation is became more important than it was before.
Great source!
I will definitely use some of the sites from the list.
jeff thats really a long list and yeah even if alone you are on digg fp lacs of people gona know whats going on. i appreciate the idea of this post very wise 🙂
This is really a great list not only for turning the negative posts but also for promoting your online presence.