The union representing Canada Post employees is once again talking strike. Though it still may be avoided, I’m an advocate…
If Canada Post Strikes, Here Are 6 Options To Keep Cash Flowing
Year: 2011
Use Testimonials To Bump Up Your Ranking
You may have heard several weeks back about a major chain (no names here) hiring an SEO company to better…
If Twitter is broken, it’s all our fault.
Even when it was first experiencing the throws of being a new, rapidly growing business, Twitter was already in trouble….
Is it better to be an online marketing generalist or specialist?
And: what is specialization anyway these days?…
How to find the best keywords
Keywords… are they important? Do I really need them? How do I find them? Hell yeah, choosing the right keywords…
Wile E. Coyote and the Secrets of Genius
Sometimes I feel like Wile E. Coyote, “Super Genius,” as I repeatedly try in vain to capture the Road Runner. I come up with a brilliant plan and invest days or weeks diligently working to put it all together. But once I spring into action, my superbly executed strategy falls to pieces and I land at the bottom of a cartoon canyon with an Acme anvil on my head….
What Star Wars Can Teach You About Copywriting
I’m a huge Star Wars nerd. When Star Wars: Revenge of the Sith came out, I dressed up as a…
Using Semantic Markup To Strengthen Your Local SEO Efforts
Add special markup to your product and review pages ot help your pages do better, also in your local SEO efforts….
How To Use Real Searches From Real People For Keyword Research
Real people search the web for your products and services in ways that seem astoundingly ineffective to you, the expert. Learn from those real, everyday searches and incorporate them into your keyword strategy….
10 Common Podcasting Mistakes To Avoid
Turning your podcast from just a recording into the hit podcast is close to easy if you know how to avoid these 10 common podcast mistakes….
