10 Essential Pinterest Tools to Drive Brand Engagement

Chris Marentis

10 years ago

Pinterest is a valuable social media marketing tool for businesses. With over 70 million users, it enables your brand to connect directly with consumers, showcase your products to the fullest, and drive engagement and sales. Here are ten must-have Pinterest tools for your business.

1. Canva

If you want a great presence on Pinterest, the bottom line is that you'll need compelling imagery. Just because you're not trained in creative web design doesn't mean you can't produce beautiful visuals, however. Canva is easy to use and comes with thousands of options. Simply choose a template and customize it.

Cost: Freemium. Most templates are free or $1.

2. PinAlerts

PinAlerts is a great tool for tracking content pinned from your website or your competitors'. Sign up and you will receive email notifications that break down pinning activity. Don't worry; you'll only receive them instantaneously if you choose to. You can also configure hourly, daily, or weekly updates.

Cost: Free.

3. Tailwind

Tailwind is a monitoring tool that connects with Google Analytics to give you a deep understanding of brand influencers, brand engagement, popular pins, and competition. It lets you track where you stand on Pinterest and how well you're doing. Use TailWind to see what content brings the most ROI.

Cost: Premium. An annual subscription is $9.99 per month.

4. Viral Tag

Viral Tag is a marketing platform that was designed specifically for visual content. It allows you to schedule your pins and assign each to a board. It simplifies your life and saves time by taking care of all the organization and time tabling for you.

Cost: Freemium. Choose from several plans ranging from free to $99 per month.

5. Piqora

Piqora is another option for content scheduling, but with a few extra features. You can also create promotions and sweepstakes to generate interest in your brand. Use Piqora to analyze trending images and track your ROI.

Cost: Premium. Piqora runs $3,000 - $15,000 per year.

6. Pinvolve

Pinvolve enables you to integrate Pinterest with Facebook by adding your Pinterest boards to a tab on your Facebook page. This is great for brands that already have a good following on Facebook, as they can easily draw additional attention to their Pinterest boards.

Cost: Freemium. Choose from plans ranging from free to $25 per month.

7. ViralWoot

Need more followers on Pinterest? ViralWoot lets you do just that. With ViralWoot you accumulate "seeds" based on actions like following new accounts and repining. You can then turn around and offer these "seeds" to others for following your brand.

Cost: Freemium with different pricing options.

8. Pinterest Analytics

This built-in analytic tool is essential for data monitoring. You get a fantastic range of metrics on pins, repins, impressions, reach, and more. The data is generated from your website and offers invaluable insight into how well your content is performing on Pinterest.

Cost: Free for verified businesses

9. PicMonkey

PicMonkey is a common favorite among pinners who want a simple, inexpensive photo editing tool. This tool is straight forward and easy to use. There are features ranging from creating collages to touching up and editing photo effects to maximize your images impact on Pinterest.

Cost: Free with an upgrade option of only $33 a year.

10. Rich Pins

Try featuring rich pins if you want to make your business blog pop. Pinterest lets you enable up to six categories of rich pins, from recipes to articles. Using rich pins will produce a site logo, attention-grabbing headline, and a relevant clip that will all encourage viewers to click on the pin and showcase your brand to the fullest.

Cost: Free.

Now that you're armed with these great Pinterest tools, get out there and pin to win.

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^{* Image work via MacBeales,Thomas Hawk,Valerie Everett}