Toronto SEO: Get the Most Out of Your Website
If you’re struggling with your SEO, you’re not alone. With two decades of experience, 2,000+ happy customers and over 65 team members we can bring your site to life!
Get Better Results
Speak with a SEO specialist today.
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Rank higher.
Ranking well is essential to SEO success, and we can make it happen. This can be accomplished with a deep knowledge of your industry, who you are competing against and what keywords are most likely to bring the right visitors to you.
Toronto SEO in particular is some of the most complicated SEO due to competition levels. This is why we’ve created some of the finest software available, including one-of-a-kind tools that will give us all the information needed for an effective SEO plan; so that you can leave your competitors in the dust.
Get more Traffic.
There is an old saying: If a user performs a search in the woods but no one is there to find you do you make a sound… wait… that’s not it. This is it: How many searches would a searcher perform if a searcher… nope… that’s not it either.
Forget the sayings. Simply put, ranking well is essential and traffic is critical. We create and execute on plans that go beyond ranking. With an emphasis on quality first our team will bring the right people to your site.
Get more Traffic.
There is an old saying: If a user performs a search in the woods but no one is there to find you do you make a sound… wait… that’s not it. This is it: How many searches would a searcher perform if a searcher… nope… that’s not it either.
Forget the sayings. Simply put, ranking well is essential and traffic is critical. We create and execute on plans that go beyond ranking. With an emphasis on quality first our team will bring the right people to your site.
Grow your business.
If rankings are essential and traffic is critical then business growth is vital. Where most agencies stop at Rankings + Traffic we go further for our clients.
We put your marketing dollars to work for you and measure true blue return on your investment. As time passes our strategy shifts progressively from Toronto SEO toward converting Rankings + Traffic into Revenue. Your strategy and reporting are focused on what matters most to you, customers.
Toronto’s Best SEO Company
Reputable Badges for Reliable Results
SEP 360 Approach
At Search Engine People, we strive to keep the SEO process simple. The objective of an SEO campaign is to rank highly searched keywords with strong purchase intent (bottom of the funnel keywords) at the top of organic search engines. However, we understand that ranking is only one element of a long user journey that starts with search and hopefully ends with a purchase.
A good ranking will put the website in front of a user when searching for a service or product. However, there are nine other results, and likely some ads, so most websites will lose users in the search stage. If you check your click-through rate (CTR) in Google Search Console, you will see that the CTR for keywords that rank in #1 is around 15%, which is not bad, but in many cases it could be improved. One way to do this is by writing enticing title tags and description tags that go beyond SEO to connect with users and encourage them to choose your website.
Next, in the journey, the user will be visiting a landing page – the first entry page for a user to a website. The majority of website users do not make it beyond the landing page, and the metric that measures this is called the bounce rate, which can be found in Google Analytics. It is not uncommon to see bounce rates higher than 50%. There are many factors that can cause a high bounce rate, and one of them is good content. For that reason, we write our content at SEP to satisfy both users and search engines.
Finally, the last step in the journey is a conversion (a lead or a sale). The metric that measures the percentage of users reaching this stage is called the conversion rate, and it can also be found in Google Analytics. On average, most websites have a conversion rate of around 2%. However, any small increase to this number via conversion rate optimization tactics will have a direct impact on the bottom line.
Find the details of our SEO 360 approach below.
Research and Content Creation
- Keyword research and competition analysis
- Keyword mapping
- Winning content creation and Optimization
- Educational content creation to achieve industry thought leader status (Google discover friendly like pillar and cluster pages)
On-page SEO
- Contentious interactive on-page SEO to identify and fill content gaps
- Refreshing content and SEO elements for declining pages
- Faceted search optimization
- Dynamic on-page optimization
- Internal linking optimization (IA)
- SERP optimization (Rich Snippets)
- Images and video optimization
Off-page SEO
- Link building and citation building
- Linkable assets creation + content marketing
- Citation building and Google Business profile optimization
Technical SEO
- Speed optimization (CWV audit)
- Crawlability and Indexability optimization
- Mobile/device optimization
- Structured data (schema fitting audit)
- Pre-post website changes audits
- Feed optimization for followers and Google news
- Sitemaps customization and optimization
Tracking, Analytics & Monitoring
- KPI analysis
- Conversion/Goal/Event creation
- Sitemaps and URLs segmentation
- Pro-Active monitoring
- Monthly competition analysis
- Insightful dashboard and custom tracking tools
Performance Optimization
- Conversion Rate Optimization (CRO)
- One journey optimization (SERP to conversion)
- One search integration
- Website architecture optimization
SEO services in-depth
- Organic Search
- Crawlability Audit
- Keyword Research
- Local SEO Factors
- SEO Off Page Factors
- New Site Launch Audits
- Site Speed Audits
- Technical SEO
- Content Creation
- On Page Factors
- Penalty Analysis
- SEO Audits
Speak With an SEO Specialist
We want to make you look really, really good. We also want to remove that extra “hat” from your head when it comes to search engine marketing. How about this…we’ll get you leads, and you can take the credit.
Leave it to us. Boost your business with the kind of team that’s borderline obsessed with strategies that get more leads, generate clear ROI, and dig deeper into your audience.
Best SEO Company, Toronto and Canada Wide
Phone
Toll Free: 1-877-695-7388
Greater Toronto Area:
(647) 699 2838
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